About Tourism Alchemy™

Created as one of Satya Analytics' industry-focused companies, Tourism Alchemy is powered by NextGen algorithms providing deeper actionable insights into consumer behavior within travel and tourism.

As a result of Covid-19 and its impact on travel and tourism, it was important to track sentiment in this industry that has far reaching impact on the world economy. To address this and other important factors that came out of the pandemic, we developed the first Emotionality Index that allows us to create cohorts that delivers on understanding buying choices. Our psychographic analysis is based on proven research linking personality traits to specific consumer behaviors, effective marketing techniques and messaging. Since launching in January 2020, our data and reports have been shared with the top researchers and marketing groups around the country. Using our data that is over 85% accurate, travel strategists are working to rebuild the tourism industry.

Our Team

Bob Gilbert
Chief Travel and Tourism Strategist

Bob Gilbert has led marketing for a wide variety of iconic travel, tourism, and hospitality brands over his 30+ year career. Serving in an executive marketing function for Best Western International, Walt Disney, HelmsBriscoe, Choice Hotels and Delaware North, he has been the recipient of over a dozen Adrian marketing awards for industry-leading tourism and hospitality campaigns. He is a speaker at numerous tourism events. Mr. Gilbert provides business and strategic marketing services to numerous travel organizations and companies. He is the former Director at Large for the National Tour Association, a multi-year board member for the US Travel Association and former chair of TravelCom, was an elected Commissioner for Visit California, and served three years on the HSMAI Best Practices Committee.

Carrie West
Director of Innovations

Ms. West is the co-Founder of Domus Systems, an online service that tracked housing needs and programs for HUD, state and local agencies. As CEO of Domus, she brought the company to profitability before achieving a strategic sale to Interthinx and was a part of their successful IPO and transition to Verisk Analytics. She received her M.F.A. from the American Film Institute and has been a Web content developer and Internet CEO specializing in IT and marketing.

Simon Knight
Chief Technology Officer and CEO of Satya Analytics

Mr. Knight received his M.B.A. from Warwick Business School and is a consulting CTO. He started his career working in R&D with the originators of C++, Pascal, ADA, and Modula 2, and became President of JPI TopSpeed, a software company spun-off from Borland International to specialize in software development tools. He has operations and marketing experience from his experience as global CIO of IKON Office Solutions where he managed operational transformations and implemented enterprise Business Intelligence and data analytics tools.

About Satya Analytics

Satya Analytics is a data analytics company based in Santa Barbara, CA. We have developed a breakthrough algorithm that analyzes emotions and deliver an unbiased and objective view of consumer, influencer, and voter attitudes. Satya’s Emotionality Index far exceeds the understanding of buying decisions and consumer behaviors. Using unique, proprietary algorithms, and gathering data from thousands of curated sources, Satya goes beyond current metrics to true user or consumer sentiment, making analysis of preferences, markets, polling, and customer satisfaction far more nuanced and accurate.